Saturday, April 24, 2010

Media coverage of Haiffaa's story

Update! Leanne Gregg let us know that NBC had finally posted the video version of Haiffaa's story. To access it via the NBC news Website, click here. You can also click the "play" icon and watch it here.

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Following the loss of Haiffaa, we were presented with the opportunity to work with two local journalists in telling Haiffaa's story.

Leanne Gregg from MSNBC spent many hours over the course of a weeks researching, coordinating, writing and filming a story about Haiffaa and the lives she touched.

Megan Verlee from Colorado Public Radio also worked on a story for about a week, and went to four different locations to conduct interviews and gather the sounds of Haiffaa's world in Denver. She met with the A Little Something Team at our HQ--the basement of Sharon's house.

Unfortunately, very, very few people got to see the television story. It was released to NBC affiliates nationwide, but here in Denver, our own local NBC channel buried the story in the 5:00 A.M. newscast. They showed it, but we're not sure if anyone was awake to see it. This was hugely disappointing because Leanne Gregg put a lot of effort and thought into getting the details and tone of the piece just right.

On a more encouraging note, the Colorado Public Radio interview was more successful in getting on air. It ran in drive time three times, so there is no doubt that many people heard this story.

To hear the story yourself, click here. Windows Media Player will launch and the story should play automatically. If you experience technical difficulty, click here and select the story from 11/16. The piece is about five minutes long.

(Above left: Katrina and Susan being interviewed. Above right, Colorado Public Radio at work.)